Experience and results
Documented scale, interpreted with context
The figures below summarise previous Google Ads work. Every account has different margins, markets, tracking quality and growth potential.
Past results do not guarantee future results. Figures should always be evaluated together with attribution, margin and the specific business situation.
Reduced brand dependency
Separating brand and non-brand performance creates a more honest view of incremental growth and budget efficiency.
Cleaner measurement
Conversion actions, values and attribution need to be trustworthy before automated bidding can make good decisions.
Better budget priorities
Budgets should follow commercial opportunity and constraints, not simply spend every available krone.
What I look for
A strong account is not defined by one campaign type. It is defined by the connection between strategy, data, structure and ongoing decisions.
- Revenue and lead quality by campaign and market
- Brand versus non-brand contribution
- Product profitability, stock and feed quality
- Search demand, conversion rates and realistic budget capacity