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Independent Google Ads specialist

More profitable Google Ads. Less wasted spend.

Hands-on Google Ads strategy, setup and optimisation for e-commerce and B2B companies in Denmark and international markets.

6+years of Google Ads experience
7 mio. DKK+managed advertising spend
84 mio. DKK+tracked revenue across previous work
12average tracked ROAS across previous work

Historical figures describe previous work and are not a promise of future performance.

Services

Google Ads support built around your commercial goals

From a focused audit to ongoing management. The setup is adapted to your market, margins, data quality and internal resources.

01

Ongoing management

Continuous optimisation, budget control, testing and reporting with clear commercial priorities.

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02

Google Ads audit

A structured review of account setup, tracking, search terms, bidding, Shopping and Performance Max.

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03

Setup and rebuild

A clean account structure, conversion tracking, campaigns and launch plan for new or existing accounts.

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How I work

Clear analysis before more spend

The objective is not to make the account look busy. The objective is to make better decisions with the budget.

Understand the business

Products, margins, customer journey, seasonality and internal constraints come first.

Fix measurement and structure

Reliable conversion data and a usable campaign structure make optimisation possible.

Optimise for business impact

Budgets and tests are prioritised by expected commercial value, not by platform recommendations alone.

About MC Marketing

Specialist attention without agency layers

You work directly with the person analysing, building and optimising the account. Communication stays practical, transparent and tied to your goals.

About me

marcel carstens portrait

Ready for a clearer Google Ads plan?

Share your current situation and I will suggest the most relevant next step.

Contact MC Marketing