About
Commercial Google Ads work with direct responsibility
MC Marketing is built for companies that want experienced specialist support without passing the account through several agency roles.
I have worked hands-on with Google Ads for more than six years across e-commerce and lead generation. My work includes strategy, account structure, optimisation, Shopping, Performance Max, reporting and input to tracking and feeds.
I work in Danish, German and English and have experience with campaigns in Denmark, the DACH region, the UK and the USA.
My approach is practical. I challenge weak assumptions, explain the trade-offs and keep recommendations connected to revenue, profitability and lead quality.
Direct collaboration
You communicate with the specialist who works in the account and knows the reasoning behind the changes.
Transparent ownership
Your accounts, data and decisions remain visible. The goal is informed cooperation, not dependency.
Commercial focus
Platform metrics are useful, but they are interpreted in the context of margin, sales quality and business capacity.
Tell me what you are trying to improve
A short description of the account, markets and current challenge is enough to start.