Google Ads audit
Find the biggest opportunities before changing everything
A focused audit gives you an independent view of account quality, wasted spend and the changes most likely to improve performance.
The review is adapted to your business model. It can cover one market or a complex setup with multiple countries, product feeds and conversion actions.
Typical audit deliverables
- Executive summary with priorities
- Review of conversion tracking and data quality
- Campaign, budget and bidding assessment
- Search term and brand dependency analysis
- Shopping feed and product segmentation review
- Concrete action plan ranked by impact and effort
1. Data and goals
Check whether the account optimises toward the conversions and values that matter to the business.
2. Account mechanics
Assess structure, targeting, bidding, search terms, assets and budget allocation.
3. Commercial priorities
Translate findings into a realistic plan for the next weeks and months.
The purpose of an audit is not to produce a long list of minor issues. It is to make the next decisions easier.